How Mother Sparsh Built a Brand Around Listening to Mothers
New Delhi [India], August 3: The baby care industry has long been driven by familiar formulations and established products, with many brands competing on similar ingredients and promises. While innovation...
New Delhi [India], August 3: The baby care industry has long been driven by familiar formulations and established products, with many brands competing on similar ingredients and promises. While innovation continued, much of it remained focused on improving existing solutions rather than questioning whether the real concerns of parents were being addressed. As consumer behaviour evolved, modern parents, especially mothers, began looking beyond marketing claims. They wanted products that solved everyday parenting challenges while staying rooted in trust, safety, and simplicity.
It was this shift that led to the emergence of Mother Sparsh. Founded in 2018 by Dr. Himanshu Gandhi, the brand was built on a simple observation: meaningful innovation begins by listening. Instead of approaching parents as consumers, Mother Sparsh sought to understand the small yet significant challenges mothers face every day and develop solutions inspired by both traditional wisdom and modern science.
