Shrish Chandra Mishra Named Most Influential CEO: AI-driven B2B Innovation and Global Growth
Shrish Chandra Mishra, CEO of PMG B2B, has been named Most Influential CEO – AI-driven B2B Innovation & Global Growth at the ETNow Business Conclave & Awards 2026, held on 16 June in Ahmedabad. The award recognises his leadership in demand generation, AI-integrated marketing, and his decade-long commitment to building scalable B2B demand generation growth systems.
The ETNow Business Conclave & Awards 2026 brought together policymakers, industry pioneers, business decision-makers, and innovators to discuss India’s economic future, emerging technologies, sustainable growth, and global leadership.
For Shrish, the award carries a deeper meaning. Awards often capture the outcome, but not the years behind it. His journey did not begin with privilege. After clearing multiple entrance exams for a postgraduate programme, financial constraints forced him to step back from that path entirely.
So, he chose to work, learn, and build his way forward.
The early years were shaped by cold calls, night shifts, rejections, targets, and the daily pressure of proving himself. Those experiences built the discipline that continues to define him today. Even as the CEO of PMG B2B, leading a team of more than 120 people, he carries the mindset of someone who remembers the grind behind every opportunity.
Speaking on the award, he said, “This recognition is deeply special to me, but it also belongs to the team as much as it belongs to any individual. Every client wins, every campaign delivered, every late night, and every improvement reflects our effort. This award is a reminder of how far we have come together and motivates us to keep raising the bar for ourselves and for our clients.”
He further added, “I am grateful to ETNow for this honour, and even more grateful to the team behind the work. None of this would have been possible without the unwavering support of my family and friends, and especially my wife, whose belief in me has been a constant through every phase of this journey.”
Under his leadership, PMG B2B has built its demand generation model across four areas: email marketing, account-based engagement, B2B lead generation, and data solutions – helping clients target high-value accounts with greater precision. This track record has supported over 200 campaigns, a 94 percent delivery satisfaction rate, and a database of 125 million+ verified global contacts. The company has also developed Proffer.ai, a proprietary platform designed to improve prospecting accuracy and audience insights for B2B marketers.
The recognition highlights Shrish’s ability to combine AI-driven innovation with people-first leadership. His approach to demand generation and business growth reflects the higher standards emerging across the B2B marketing industry.
More than a personal milestone, this honour reflects a larger truth about meaningful success. It is rarely sudden. It is built through hard choices, consistent discipline, long nights, and the courage to keep moving before the world starts noticing.
