Reviews Erase is an online reputation management company helping companies deal with negative reviews on digital platforms.
New Delhi [India], November 2: For many job seekers their search for employment starts before they even apply for a job. A company’s website, the organization’s social media presence and job ads are some of the first things that a job seeker comes across when searching for employment. But what about the online perception of the workplace behind the brand? A company’s website, social media presence and job listings are all introductions to the employer, but it’s the online employee reviews that can often provide the most insight into what it’s really like to work at an organization.
The online platforms such as Glassdoor, AmbitionBox and Indeed, allow job seekers to research potential employers’ workplace culture, management practices, opportunities for career growth, compensation and work-life balance. However, online reviews of a company can present an incomplete or even false picture and can have an impact on joining decisions which the employer cannot influence.
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The influence of online reviews on workplace perception
When a job seeker is looking for employment, they are not only looking for a job, but also for a career that will suit them and allow them to develop professionally. The organization’s growth opportunities for its employees, the supportive nature of the workplace, the fair treatment of employees and the organization’s public image to reflect the reality of employees’ experiences at the organization.
The reviews on the internet help answer the questions that job seekers are interested in and cannot find in recruitment advertisements. The positive feedback may even strengthen the job seeker’s impression of the potential employer, while the constructive feedback can raise important issues that the job seeker can then ask about in the interview. However, in many cases such reviews contain false claims, personal abuse, and/or confidential information, which are in violation of the platform’s terms of service and review policy.
The candidate may develop a negative perception of the organization based on incomplete information about the organization’s policies and practices.
From online perception to joining decisions
An employer’s reputation is not only relevant for the recruitment process of a job candidate, but also for their joining decision. Online reviews can influence the decision of a job seeker to apply for a job, how they prepare for an interview and even the job offer itself. Negative workplace perceptions of candidates with multiple options for employment can be very influential in their decision-making process.
Such repeated negative reviews can cause a candidate to seek out more information about the organization before they make a decision about applying for a job, preparing for an interview or even accepting a job offer. This is a challenge for employers that goes beyond recruitment marketing.
In order to attract the best candidates to apply for job vacancies, an employer must have a strong online presence and a credible employer brand.
Why employers need a structured approach to online reviews
The employer cannot influence all online reviews and should not try to suppress genuine reviews of current employees. These reviews are valuable in their own right as they provide insight into employees’ experiences at work and can identify areas for improvement within the workplace.
However, content that does not comply with the platform’s policies or is grossly improper, must be dealt with by employers. Each platform has its own set of reporting requirements, review policies and methods for escalation. It takes time and effort to identify the relevant policy concern, to gather the required information and to follow up on the report.
Managing online reviews can become another administrative task for HR and employer branding teams who are already busy with recruitment and employee engagement. This is where ReviewsErase.com helps companies.
Reviews Erase is an online reputation management company helping companies deal with negative reviews on platforms like Glassdoor, AmbitionBox and Google that violate their respective policies. The process of dealing with online reviews is managed from the initial assessment of the reviews to the reporting and escalation process of any negative reviews.
Our approach to review removal starts with an in-depth review of the review in question against the published policies of the relevant platform. We then prepare a complaint on the basis of any potential violations identified and manage the reporting process through to resolution. This process includes follow ups, appeals and even escalation to designated teams within the platform in question. Where necessary, this process can even involve legal review and contact with the platform’s compliance and legal teams.
The entire process of managing reviews online is managed by the company, meaning employers do not have to struggle with the complexities of reporting reviews online. By managing the entire process for you, we can help you remove inappropriate content whilst protecting the very important genuine employee reviews that help shape people’s perceptions of the workplace.
An outcome-oriented approach to reputation management
This is an outcome-oriented approach to reputation management. ReviewsErase.com is a pay-on-success model, meaning that the client only pays when ReviewsErase.com achieves the desired outcome of removing a negative review from the online world.
By focusing on the outcome, ReviewsErase.com is able to align its interests with those of its clients in order to provide the best online reputation management for employers. It is also important to recognize that not every negative review will be removed by the platform.
ReviewsErase.com identifies cases where removal of a review is possible and then handles the reporting process on the employer’s behalf.
Supporting a more credible employer brand
Workplace perception is created by employees’ experiences, by management, by the company culture and by the company’s public relations. They are just one part of the workplace perception that shapes how prospective employees perceive an organization’s employer brand.
As an employer, you don’t need to try to create a positive perception of your organization on the web. Instead, you need to make sure that the perception of your organization on the web is an accurate representation of the workplace. By combining end to end review management with a pay on success model, ReviewsErase.com helps organizations take a more structured and accountable approach to managing their employer reputation.
As job seekers look for information about potential employers on the internet, employers’ online reputations will continue to play a major role in attracting candidates. Our end-to-end management of online reviews is paired with our pay-on-success model, allowing organizations to manage their employer reputation in a more structured and accountable way.
About ReviewsErase.com
ReviewsErase.com is an online reputation management company helping employers manage negative reviews online on websites like Glassdoor, AmbitionBox and Google. We handle the entire process of reviewing negative content online and reporting the policy violating reviews to the respective websites. Our pay-on-success model ensures that our clients only pay when ReviewsErase.com is successful in removing negative online reviews.
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