Aayush Wellness Launches Calcium and Vitamin Supplement, Enters $16.3 Billion Bone and Joint Health Segment

Commenting on the launch, Kashiram Jadhav, Director of Aayush Wellness Limited, said, “As India faces widespread calcium and vitamin deficiencies, our entry into this category is aligned with an important consumer health need. Aayush Calcium Vitamin Tablets are part of our focus on preventive healthcare and science-backed nutritional solutions. The category also presents opportunities for growth as consumers become more conscious of their nutritional needs and long-term wellbeing.”

India faces one of the world’s highest rates of Vitamin D deficiency, affecting up to 80-90% of the population and impacting bone health due to poor calcium absorption. Over 50% of the adults have inadequate calcium intake and face the risk of weakened bones. The dual deficiency of vitamin D and calcium can lead to severe health repercussions, including muscle spasms, fatigue, and increased joint problems across age groups.

As consumer awareness of preventive healthcare continues to grow, Aayush Wellness remains committed to expanding its nutraceutical portfolio with products that address everyday health and nutritional needs.