FITTR Announces Collaboration with PRA Group’s Sendh Lake City to Bring Preventive Healthcare into Community Living

India’s wellness real estate market, estimated at US$20.5 billion, is growing at approximately 26.5% annually, faster than the global average. Globally, the sector reached US$876 billion in 2025 and is projected to reach US$1.8 trillion by 2030, according to the Global Wellness Institute. As homebuyers increasingly prioritise wellbeing, developers are moving beyond conventional amenities to create communities that actively support healthier lifestyles.

“India has always been deeply rooted in culture, but fitness and preventive health have not yet become equally rooted in our everyday culture. This can change when people build stronger associations and partnerships within their communities,” said Rohit Chattopadhyay, Co-Founder and Director, FITTR. “Sendh Lake City brings together young families and senior residents in one community, creating the right environment for health to become a shared way of life. FITTR aims to be a catalyst in bringing about this change-making preventive healthcare accessible, continuous and part of everyday community living.”

FITTR’s community-led model is designed to enable early identification of health risks, sustained behaviour change and long-term health monitoring. By working with developers, club platforms and township ecosystems, the company seeks to make preventive care a natural part of daily life, supporting India’s broader need to address lifestyle-related diseases through earlier intervention.

The collaboration with Sendh Lake City reflects FITTR’s belief that the future of real estate lies in shifting the measure of a home from square feet to healthspan, enabling residents to live healthier, longer, and more capable lives.

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